Reality Branding

The intention is the base for all actions, many companies care about reality branding for what we would all certify as "noble intentions" and an action derived from that intention will result in a series of actions some of which may involve the company's loss of money or so only for the mere reason that it should stick to its beliefs and good intentions in conveying the truth for the costumer

on the other hand, most companies would label their intentions as good ones just to serve their "marketing strategy" with the least concern to its truthfulness amongst the company's realm and that may lead to the costumer's reaction of anger and the feel of betrayal from the company itself and in the case of a region that has "Consumer rights" it might be extremely difficult for a company to pull an act such as that off.

So basically reality branding is conveying the truth about your product with a sense of exaggeration ( for it to be sold- marketing) but on a small scale
however, it is a must for the exaggeration not to interfere with the truth of the product in a way that will make it turn into a lie rather than a marketing strategy .
there is a thin line between good marketing and selling lies.